BEHIND THE BRAND
OUR MISSION: TO HELP WOMEN FEEL BEAUTIFUL, JUST AS YOU ARE.
Unfortunately, women are still strapping up, smooshing down, and sucking in! But not anymore. At ASUR Society - comfort and style is a non-negotiable because when you are comfortable, you exude confidence - and confidence exudes beauty, just AS YOU ARE.
We are an anti-fast fashion brand that strives to create styles that are built to last. Whether you dress our clothing up or down, you can always count on our styles to have a timeless, yet modern feel specifically designed for her.
ASUR Society is more than a clothing brand, it is a society where we uplift and support women through our community; by celebrating individualism, body positivity, and women’s health.
MEET THE FOUNDER
Hey! I’m Austyn, the founder of ASUR Society.
Starting ASUR Society wasn’t just a business move—it was the realization of a lifelong dream, sparked by a life-altering moment that reminded me tomorrow isn’t promised. A few years ago, I faced a breast cancer scare that shook me to my core. Thankfully, the tumor was non-cancerous, but those two months of uncertainty gave me the push I needed to finally pursue my passion.
After my lumpectomy, I couldn’t bring myself to wear a bra again. I searched for a stylish, supportive, and comfortable top without the hassle of bands or removable pads but found nothing. That’s when the idea for ASUR Society was born—clothing that combines style, comfort, and confidence for women.
That experience pushed me to trust my vision and use my decade of fashion expertise to create something with a bigger purpose. ASUR Society is about helping women feel confident and beautiful, just AS You Are.